Good Brands Report 2010
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10 Key Learnings
1. Constant innovation and experimentation
2. Re-imagine the world
3. Create the game you want to play
4. Live your brand & teach others about it
5. Build value By sharing Knowledge
6. Align around good
7. React daily
8. Rather than a product to purchase, provide a mentality to buy
9. Present products as stories
10. Partner with Likeminded brands to create improved products & services
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