Good Brands Report 2010 Report from PSFK

Good Brands Report 2010

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10 Key Learnings

1. Constant innovation and experimentation

2. Re-imagine the world

3. Create the game you want to play

4. Live your brand & teach others about it

5. Build value By sharing Knowledge

6. Align around good

7. React daily

8. Rather than a product to purchase, provide a mentality to buy

9. Present products as stories

10. Partner with Likeminded brands to create improved products & services

Experience at Nespresso in Soho

Nespresso boutique is a cafe where you get coffees made by Nestle Nespresso coffee machine.

Nespresso cafe

On the wall, there're all different kinds of bean capsule.

Menu. It's more expensive than I expected for Nestle cofee.

like $6.5 for a Latte, $5.50 for  Cappuccino

Smiling face, my latte

it comes with a little chocolate.

The magazine is made by Nespresso.

There're Nespresso machines on the shelves.

 

second floor for selling espresso machines

 

Located at Prince st & Mercer st 

92 Prince St
New York, NY 10012
Neighborhood: SoHo

http://www.yelp.com/biz/nespresso-new-york-3